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Dr. Marcus Collins 

Dr. Marcus Collins 

on being Beyonce's Digital Strategist, and the impact of culture on brands.

An illustrious community of thriving citizens, Serenbe serves as a haven for those seeking sanctuaries away from the bustling city life, yet lust for the bountifulness of a clean, yet urban zen within nature. Serenbe founders Steve Nygren and Marie Lupo Nygren believe that if you want to change the world, start in your own backyard. The couple discovered the property now known as Serenbe on a weekend outing to introduce their three girls to the Georgia countryside in 1991. Weekend visits for the family transformed their lives, and three years later they sold their Atlanta home and relocated full-time to Serenbe.

The vision for the community of Serenbe was born in an effort to protect the beautiful rural land just outside of Atlanta known as Chattahoochee Hill Country. The first house at Serenbe was built in 2004 and today the community is home to over 650 residents. Serenbe has won numerous awards including the Urban Land Institute Inaugural Sustainability Award, the Atlanta Regional Commission “Development of Excellence“ and EarthCraft named Serenbe the “Development of the Year.” They say that if you want to change the world, you should start in your own backyard. If that’s so, then Serenbe is quite a beginning. 

In this episode of Building A Better Brand we’ll chat with Serenbe’s COO, Garnie Nygren, and CMO, Monica Olsen on how Serenbe builds sustainable brands, uses wellness initiatives to power their success and why they’ve  attracted people from all over the world to join their community and commit to biophilic living.

Connect with Serenbe on Instagram and online here. 

Links to connect with Monica Olsen and Garnie Nygren. 

To plan your visit to Serenbe, click here. 

Connect with Tony Triumph: @tonytriumphofficial (IG), Tonytriumph10 (Twitter), LinkedIn

Audio Production: Jamal Bethea 

Music by: Yugy